SomAccount: An innovative, embedded approach to Magento Development
SomnoMed
Magento Cloud, AWS, Celigo, Netsuite, Salesforce
Custom Magento Development, Integrations, B2B, B2C
OVERVIEW
Since its founding in 2004, the Australian owned and ASX listed SomnoMed has grown into one of the world’s most prominent and impactful medical device companies. Specialising in the development and manufacturing of instruments for the treatment of Obstructive Sleep Apnea (OSA), SomnoMed has helped more than one million patients across 28 countries.
OSA is a form of disordered breathing, often caused by the airway at the back of the throat closing during sleep. Somnomed’s clinically proven oral devices help prevent this and have been reported to improve quality of sleep in 91% of patients.
In order to service its growing network of Australian and international clients, SomnoMed created SomAccount, an all in one e-commerce platform that allowed for a more intuitive ordering process for health care providers.
SomAccount would not just simplify operations and provide customers with a more seamless SommoMed experience, but also future-proof a company in the midst of international expansion.
THE CHALLENGE
In October 2022 SomAccount was preparing for a major European expansion, which would revolutionise the way in which clinics and patients access SomnoMed devices.
This promised to be far from a straightforward process. SomAccount’s platform was nuanced, wide ranging and technically dense, while integrating three enterprise grade systems.
Magento Cloud was used for order management and clinic interactions, Salesforce for customer relationship management and service workflows, and NetSuite for enterprise financials and resource planning.
Ensuring those three services were scaled appropriately was of utmost importance, but the true challenge of the project lay in making certain those integrations worked seamlessly across multiple countries, languages and compliance frameworks.
The enormity of a continent wide roll-out was only further emphasised by the need to support multiple European payment options and shipping carriers, while data security and healthcare guidelines added even more complexity.
Our Solution
Mage2 recognised SomAccount’s need for specialised, deep Magento expertise. Understanding the time constraints and importance of the project, we embedded one of our senior Magento developers directly into the SomAccount team.
It was clear that a project so ambitious could only be achieved with such an approach. From day one, our developer was integrated into SomAccount’s workflows, participating in sprint cycles, daily stand ups and technical decision making processes.
Over the course of almost three years, our developer became a trusted and vital part of SomAccount’s structure, gaining intimate knowledge of the team’s internal processes and allowing for the seamless scaling of its three enterprise grade systems.
Deep Magento experience, customised for European markets
Our specialised, senior developer used their deep Magento knowledge to seamlessly scale the SomAccount across languages, national borders and currencies. This means that the platform is now optimised for multiple European markets and payment systems.
From adapting storefronts to support local tax rules and clinic workflows to optimising performance for varied infrastructure across countries, the platform is functional, efficient and user-friendly.
Seamless integration with Salesforce and NetSuite
Mage2’s specialised, embedded developer provided hands on integration support to ensure both NetSuite – used for enterprise-level financials and resource planning – and Salesforce – used for managing customer service workflows – were able to communicate with Magento flawlessly.
In doing this, our developer was able to map complex data flows, resolve API conflicts as well as synchronise orders and customer profiles to create a unified digital backbone.
Payment and shipping across European markets made easy
With each European country posing different expectations around payment preferences and shipping options, Mage2 integrated Magento with a wide range of local payment gateways. This allowed for the platform to accommodate varied local users while maintaining centralised control over ecommerce operations.
Understanding of regulatory alignment and healthcare compliance
Mage2 fully appreciated the importance of respecting Europe’s stringent data protection standards. We worked closely with SomAccount to ensure our systems abided by standards such as GDPR and other applicable EU data privacy laws.
Scalable collaboration
By using Mage2’s dedicated, embedded Magento developer, SomAccount was able to avoid the hassle and commitment of building a permanent Magento team. Our staff augmentation model allows for companies to scale development quickly and efficiently, without the delays and commitments that comes with recruitment, on-boarding and long-term headcount growth.
A trusted long term partnership
Over the course of three years, our developer became a trusted technical adviser and integral part of the SomAccount team, involved in everything from roadmap discussions to ongoing platform optimisations.
As a result, Mage2 and SomAccount have built a strong and fruitful working relationship, built on transparent communication, shared goals and a strong commitment to delivery and accountability.
THE RESULT
Thanks to Mage2’s deep Magento expertise and embedded collaboration model, SomAccout successfully launched its platform across Europe, on schedule and with full confidence in the performance and scalability of its integrated systems.
THE PROOF
Mage2 really helped out with staff augmentation with a senior Magento developer when we needed extra support on a big eCommerce project.
They were very easy to work with, have clear lines of communications and are technically expert in their field. I would definitely recommend using Mage2 for any projects or operations related to Web/eCommerce development!
David Lewis
Chief Information Officer
SomnoMed